Hi!

I'm Sarah

I work with fertility industry professionals, counsellors and coaches who are struggling to write websites they feel comfortable with.

These people often say they are uncomfortable with ‘pushy’ selling.

They find themselves stuck between wanting to sell their services and wanting to respect their future clients.

That's where I come in...

Learn more here

Your people are lonely enough – don’t hide yourself in identikit websites and words. Let them see you.

Very often people come to me after they have tried and tried writing their own words for their website - but staring at a blank page can be intimidating.

Some of my clients have used a copy template to help them figure out what to say. The best of these are excellent. But there’s too much cookie-cutter stuff out ther – and many people don’t know how to make it work for who they are. The writing sounds stiff and lifeless.

I help people to get clear about the real meaning of the work they do. Once that deeper motivation is revealed the clients they can really help are able to reach out and find them.

What I see missing in the approach of most people is the real core, the heart, the emotion. People experiencing infertility crave connection. They need it to survive.

my services could be

a great fit for you if...

You need some clarity

Perhaps you are unsure how to describe what you do in a way that helps the right people know that your service is right for them. My well-researched approach draws out the core of your message.

You are deeply ethical

When you are working in a space as sensitive as fertility your people need to know they can trust you. All of my work honours and respects that.

You value connection

Coming off as 'salesy' or fake kills connection quicker than anything. The heart of my process is your relationship with your work and your people.

You want copy that grows with you

Your business will change over time - your copy needs to keep up. My flexible review sessions mean you can keep your copy up-to-date at a low cost.

This is how

What I do is different

Words sell – but people don’t know how. There’s a route to this that I can show you – without you having to study or take ages to learn how to copywrite for yourself.

I believe that people usually know who they are and what they do for their clients – but can’t see how to shape that into the kind of story that attracts.

In my previous life working as a journalist I created stories for the best known BBC radio programmes in the UK - reaching millions of people every day. Speaking to people, hearing their stories - really hearing and holding the core of their story - taught so much about what really connects with an audience. And it's the same with copywriting. Listen, learn, re-work into something that truly reaches others.

The deeper the connection to your own work and your own experience the deeper the connection with those you serve.

Some titbits about me...

For some reason people often write about their coffee preferences in the 'About me' section. Does a coffee order give insight into who someone really is? I dunno. The only coffee I like is the proper cafe au lait you can get only in France. Long ago I lived in Paris and when I came back home I eventually stopped ordering coffee - I just got tired of always being disappointed. Do you feel you know me better now?
I come from a long family tradition of making a go of things, of taking on a challenge in life and making it work. There’s all sorts of trades and professions in my family tree; watchmaking, running a beer house, sailor, soldier, scholar. It’s a tale told again in each life of someone deciding on a course and setting out to achieve it.
It took ages for me to get my babies and I dived deep into the world of fertility and IVF to find them. I know this territory intimately. There’s a lot of pain in the infertility space – but a lot of beauty too. That should be celebrated.

Happy to hear from you...